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You're making technology decisions. Who's checking the work?

Most $10M–$150M companies don't have a CTO. The owner makes the calls anyway. What that costs, and what a qualified second set of eyes looks like.

Philip Barber ·

Here’s a pattern I’ve seen across twenty years and a couple hundred companies. The owner of a $40M business is approving technology decisions every week. Vendor contracts, platform choices, a rebuild the dev team swears is necessary. And there is nobody in the room qualified to tell him whether any of it is right.

Not because he’s careless. Because the company grew up without a CTO, and at some point the technology function landed on his desk by default. Maybe there’s a director of engineering. Maybe there’s a technically inclined family member. Neither of those is the same thing as someone who’s sat in the chair, made the architecture calls, owned the budget, and lived with the consequences.

The honest characterization: most companies in the $10M to $150M range don’t have a named CTO. The role is missing, or it’s mislabeled as CIO, or it’s been absorbed into whoever shouts the loudest about technology. And the people making the hiring decisions aren’t positioned to fix it themselves, because evaluating a technology leader requires exactly the expertise they’re trying to hire.

What the gap actually costs

It doesn’t show up as one big failure. It shows up as drag.

You approve a vendor proposal because it sounds reasonable and you have no basis to push back. You greenlight a rebuild that didn’t need to happen, or kill one that did. Your team tells you something will take six months and you have no way to know if the real answer is six weeks. A client of ours put it plainly before we started: “We have no idea what the hell our tech teams are doing.”

Each of those moments costs a little. Compounded over years, it’s usually the difference between a technology function that moves the business and one the business drags behind it. (The budget version of this problem — technology as your largest unwatched expense — compounds the same way.)

What a second set of eyes looks like

I think the answer for most companies this size is not a full-time hire. A full-time CTO search takes months, costs real money, and at 25 to 200 employees you often don’t have a full-time CTO’s worth of work. What you have is a decision-quality problem.

A fractional leader solves that differently. Someone who’s done the job sits with you part of every week, owns the technology direction, manages the team and the budget, and gives you a straight answer when a proposal crosses your desk. (If you’re weighing it, our six-question fit assessment is an honest place to start.) We call it the player-coach model: they tell you how deep and what direction to dig, but they also grab a shovel and get in the ditch with the team.

The test for whether you need this is simple. When your team brings you a technology decision, can anyone in the room independently verify it’s the right call? If the answer is no, every decision is a coin flip weighted by whoever presented last.

Where to start

Not with a hire. With an assessment. Weeks, not quarters: where the money goes, what the team is actually building, whether the architecture supports where the business is headed. From there you’ll know whether you need ongoing leadership, a course correction, or just confirmation that things are healthier than you feared.

That last outcome happens more than you’d think, and it’s worth paying for too. Confidence that the work is right is the thing you’ve been missing either way.

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